INFLUENCER MARKETING: YOSH AUDITORIYANI JALB QILISHDAGI SAMARADORLIK
Keywords:
influencer marketing, yosh auditoriya, raqamli kommunikatsiya, iste’molchi psixologiyasi, ijtimoiy tarmoqlar, brend imiji, reklama samaradorligiAbstract
Raqamli marketingning tezkor rivojlanishi sharoitida influencer marketing yosh auditoriyani jalb qilishning samarali vositalaridan biriga aylandi. Ijtimoiy tarmoqlarda faol bo‘lgan blogerlar va ta’sirchan shaxslar orqali mahsulot yoki xizmatlarni targ‘ib etish nafaqat iste’molchilarning e’tiborini qozonadi, balki ularning xarid qilish qarorlariga bevosita ta’sir ko‘rsatadi. Ushbu maqolada influencer marketing fenomeni va uning O‘zbekistondagi yosh auditoriyani jalb qilishdagi samaradorligi tahlil qilinaid. Maqolada xalqaro va mahalliy tajribalar, ilmiy adabiyotlar va amaliy misollar asosida influencer marketingning afzalliklari, muammolari hamda istiqbollari yoritiladi. Shuningdek yoshlarning raqamli muhitda xulq-atvori, ishonchlilik masalalari va reklama samaradorligini baholash metodlari o‘rganilgan. Maqola yakunida influencer marketing rivojlanish va yanada samarali qo‘llash uchun ilmiy asoslangan takliflar ilgari surilgan.
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