A COMPARATIVE ANALYSIS OF CULTURAL SYMBOLS: THE MEANING OF COLORS IN EASTERN AND WESTERN SOCIETIES
Keywords:
Cultural symbols; color symbolism; intercultural communication; Chinese culture; Western culture; semiotics; comparative analysis.Abstract
This study explores how color symbolism differs between Eastern and Western cultures, focusing on Chinese and Western (European-American) societies. Using a qualitative comparative approach, the study analyzes the meanings of red, white, and black as symbolic elements. The results reveal that while these colors are universally recognized, their interpretations are deeply rooted in cultural traditions, historical contexts, and belief systems. The findings emphasize that color symbolism is not universal but culturally constructed, reflecting the values and worldviews of each society. Understanding these symbolic differences is vital for cross-cultural communication, marketing, and education.
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