THE ROLE OF STORYTELLING IN CULTURE FORMATION
Keywords:
storytelling, culture formation, oral tradition, cultural identity, folklore, myths, collective memory, digital storytelling, cultural transmission, globalization, heritage preservation.Abstract
This research explores the fundamental role of storytelling in the formation and preservation of culture. Storytelling has served as a primary means of transmitting knowledge, beliefs, and values across generations, long before the emergence of written language. Through myths, legends, folktales, and historical narratives, societies shape their worldview, reinforce moral principles, and construct collective identities. The study highlights how oral storytelling fosters community connection, while modern digital forms of storytelling continue to influence social norms and cultural development. Despite technological changes, storytelling remains a powerful tool for educating individuals, strengthening cultural continuity, and promoting intercultural understanding. Preserving traditional narratives in the era of globalization is essential for maintaining cultural diversity and ensuring that unique cultural heritages endure for future generations.
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