RHETORICAL DEVICES IN CONTEMPORARY MEDIA
Keywords:
rhetorical devices, contemporary media, media literacy, persuasion, visual rhetoric, pathos, ethos, logos, satire, communication strategiesAbstract
In contemporary media, rhetorical devices are essential tools for shaping public opinion, conveying messages effectively, and engaging audiences emotionally and intellectually. From emotional appeals (pathos) and credibility-based arguments (ethos) to logical reasoning (logos), metaphors, hyperbole, repetition, visual rhetoric, and satire, these techniques are widely employed across digital platforms, social networks, advertising, journalism, and political communication. Understanding rhetorical devices is crucial for media creators to craft persuasive messages and for audiences to critically interpret information, distinguishing between manipulation and objective content. This article examines the types of rhetorical devices used in contemporary media, their functions, and their influence on communication, emphasizing the importance of media literacy in navigating modern information landscapes.
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