TRADITIONAL NARRATIVES AND THEIR INFLUENCE ON MODERN COMMUNICATION
Keywords:
traditional narratives, storytelling, modern communication, cultural influence, archetypes, rhetorical structure, emotional engagement, symbolic meaning, cultural memory, mediaAbstract
Traditional narratives have long been central to cultural transmission, shaping values, beliefs, and communication styles. Despite the dominance of digital media and global interaction today, ancient stories, myths, and legends continue to influence the way people think, interpret events, and communicate. Modern communication strategies—ranging from public speaking and advertising to social media content—frequently reflect patterns established in traditional storytelling, including narrative structure, symbolism, moral lessons, and emotional engagement. This article explores the enduring influence of traditional narratives on contemporary communication practices, emphasizing how these stories provide rhetorical frameworks, cultural archetypes, and stylistic techniques that continue to guide expression and understanding in a rapidly evolving world.
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