INTERNET NASHRLARI VA IJTIMOIY TARMOQLARNING TASHQI TURIZMGA TA'SIRI(YOUTUBE VA INSTAGRAM MISOLIDA)
Keywords:
Algoritmik targ‘ibot,ijtimoiy tarmoqlar,influencer marketing,raqamli marketing,turizm marketingi,vizual targ‘ibot,YouTubeAbstract
Mazkur maqolada internet nashrlari va ijtimoiy tarmoqlarning tashqi turizm rivojiga ta’siri ilmiy jihatdan tahlil qilinadi. Xususan, ijtimoiy tarmoqlarning turizm marketingidagi nazariy asoslari, ularning funksiyalari hamda foydalanuvchilar tomonidan yaratilgan kontentning (UGC) ahamiyati yoritiladi. Shuningdek, YouTube va Instagram platformalari misolida vizual targ‘ibotning turizm rivojidagi o‘rni ochib beriladi. O‘zbekiston misolida ijtimoiy tarmoqlar orqali turizmni rivojlantirishning hozirgi holati, muammolari va istiqbollari tahlil qilinadi. Tadqiqot natijalari ijtimoiy tarmoqlar turistik oqimni oshirishda samarali vosita ekanligini ko‘rsatadi
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