OMMAVIY AXBOROT VOSITALARIDA KORPORATIV "GREENWASHING" (YASHIL YUVISH) MUAMMOSI VA EKO-SURISHTIRUV JURNALISTIKASINING METODOLOGIK ASOSLARI
Keywords:
korporativ jurnalistika, Greenwashing (yashil yuvish), eko-surishtiruv, media manipulyatsiya, barqaror rivojlanish, ekologik monitoring, ESG mezonlari.Abstract
Ushbu maqolada zamonaviy media makonida korporativ "Greenwashing" (yashil yuvish) fenomeni va uning ommaviy axborot vositalaridagi ko‘rinishlari tizimli ravishda tadqiq etiladi. Tadqiqot davomida yirik sanoat, tijorat korxonalari va moliya-bank tuzilmalarining o‘z faoliyatlarini soxta ekologik piar-kampaniyalar orqali "yashil" qilib ko‘rsatish manipulyatsiyalari tahlil qilingan. Maqolada ushbu soxtaliklarni fosh etishda eko-surishtiruv jurnalistikasining roli va uning metodologik asoslari, jumladan, ma’lumotlar bilan ishlash va mustaqil monitoring tizimlari o‘rganilgan. Olingan natijalar asosida milliy jurnalistikada korporativ eko-surishtiruvlarni rivojlantirishga qaratilgan tavsiyalar ilgari surilgan.
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