TURIZM SOHASIDA MARKETING STRATEGIYALARINING SAMARADORLIGI
Keywords:
Turizm, marketing strategiyasi, raqamli marketing, brending, turistlar oqimi, mijozlar sodiqligi, bozor segmentatsiyasi, CRM, ijtimoiy tarmoqlar, turizm iqtisodiyotiAbstract
Ushbu ilmiy ishda turizm sohasida marketing strategiyalarining samaradorligi, ularning zamonaviy rivojlanish tendensiyalari hamda amaliy qo‘llanilishi tahlil qilingan. Tadqiqot davomida an’anaviy va raqamli marketing usullarining turizm xizmatlarini rivojlantirishdagi o‘rni, mijozlar oqimini oshirishdagi ahamiyati va bozor raqobatbardoshligini ta’minlashdagi roli yoritilgan. Shuningdek, mijozlar bilan munosabatlar marketingi, brending va raqamli platformalarning turizm sohasiga ta’siri ilmiy asosda o‘rganilgan.
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