THE ROLE OF ARTIFICIAL INTELLIGENCE IN THE DIGITAL ECONOMY
Keywords:
Artificial Intelligence, Digital Economy, Digital Transformation, Machine Learning, Automation, Innovation, Big Data, Economic Growth.Abstract
Artificial Intelligence (AI) has become a key driver of digital economic development by transforming business processes, improving productivity, and enabling data-driven decision-making. This article explores the impact of AI on the digital economy, focusing on automation, innovation, intelligent systems, and the transformation of modern business models. AI technologies create new economic opportunities while also introducing challenges related to employment, ethics, and data security. The study highlights the importance of responsible AI integration for achieving sustainable digital transformation and long-term economic growth.
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