Pragmatic Features of Fake News in Uzbek and English: Manipulative Strategies and Means of Linguistic Influence
Keywords:
Pragmatics, Uzbek language, English language, manipulation, persuasion, linguistic influence, communicative intention, media discourse, media literacy...Abstract
This article examines the pragmatic features of fake news in Uzbek and English, focusing on manipulative strategies and linguistic means of influencing audiences. The rapid development of digital technologies and social media has facilitated the spread of false and misleading information, making the pragmatic analysis of media discourse increasingly important. The study explores the communicative intentions behind fake news, including emotional manipulation, persuasion, the use of evaluative language, presupposition, implicature, rhetorical questions, exaggeration, and appeals to authority. Particular attention is given to how linguistic choices shape readers’ interpretations, influence their emotions, and encourage them to accept or share information without sufficient verification. A comparative approach is used to identify similarities and potential differences in the pragmatic strategies employed in Uzbek and English. The study draws on pragmatic, discourse, and comparative analysis to investigate the relationship between linguistic forms, communicative intentions, and audience responses..
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