THE ROLE OF LANGUAGE IN EASTERN AND WESTERN CULTURAL DIALOGUE.

Abstract

This article examines the role of language in fostering cultural dialogues between eastern and Western societies. Language is analyzed not only as a means of communication but also as a carrier of cultural values, worldviews and social norms. The study highlights key differences in communication styles, linguistic structures and cultural meanings between Eastern and Western languages, which often lead to misunderstanding in intercultural interaction. Special attention is given to the role of translation, education and multilingualism in promoting mutual understanding. The article also discusses current challenges in intercultural communication, including cultural stereotypes and the impact of globalization and digital media. The findings emphasize that effective cultural dialogue requires linguistic competence combined with cultural awareness, tolerance and respect for diversity.