SUN’IY INTELLEKT ASOSIDA TURISTIK XIZMATLARNI SHAXSIYLASHTIRISH IMKONIYATLARI
Keywords:
sun’iy intellekt, turizm, shaxsiylashtirish, Big Data, tavsiyaviy tizimlar, dinamik narx belgilash, raqamli marketing.Abstract
Mazkur maqolada turizm sohasida sun’iy intellekt texnologiyalaridan foydalanish asosida turistik xizmatlarni shaxsiylashtirish imkoniyatlari kompleks tahlil qilinadi. Tadqiqotda mashinaviy o‘rganish, tavsiyaviy algoritmlar, Big Data tahlili, dinamik narx belgilash va raqamli platformalarning amaliy qo‘llanilishi o‘rganilgan. Xalqaro statistik ma’lumotlar asosida sun’iy intellektdan foydalanish mijozlar qoniqish darajasi, konversiya ko‘rsatkichlari hamda turizm korxonalarining iqtisodiy samaradorligiga ijobiy ta’sir ko‘rsatishi asoslab beriladi. Shuningdek, shaxsiy ma’lumotlarni himoya qilish, axloqiy va huquqiy masalalar ham ko‘rib chiqiladi. Tadqiqot natijalari turizm sohasida innovatsion boshqaruv mexanizmlarini joriy etish va milliy turizm tizimini raqamlashtirish jarayonlarini takomillashtirishga xizmat qiladi.
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