CONCEPTUAL FRAMING: MECHANIS|MS, APPLICATIONS, AND CULTURAL DIMENSIONS IN HUMAN COGNITION AND COMMUNICATION
Keywords:
conceptual framing, framing theory, cognitive linguistics, conceptual metaphors, George Lakoff, political discourse, media framing, cross-cultural communicationAbstract
Conceptual framing is a fundamental cognitive process whereby mental structures, known as frames, organize knowledge, guide interpretation, and shape reasoning about the world. Pioneered in cognitive linguistics by George Lakoff and Mark Johnson, and further developed in communication studies, framing explains how language activates specific associations, metaphors, and values that influence perception and decision-making. This article provides a comprehensive examination of the theoretical foundations of conceptual framing, its interplay with conceptual metaphors, applications in politics and media, cross-cultural variations, and practical implications. Through theoretical synthesis and analysis of empirical evidence, it argues that conscious awareness of framing mechanisms is essential for effective communication, media literacy, and intercultural dialogue in a polarized global environment.
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