SYMBOLIC COMMUNICATION AND CULTURAL MEANING: THE COLOR WHITE IN WESTERN AND EASTERN CONTEXTS

Abstract

The study examines how the color white functions as a cross-cultural symbol in Western and Eastern societies and how its interpretation connects to communicative competence in education. Using qualitative comparison and secondary cultural data, the research analyzes white as a semiotic element in social rituals, language, and cultural practices. The findings indicate that white represents purity, peace, and renewal in Western traditions, while in many Eastern contexts it expresses mourning and transition. This contrast demonstrates that meaning is culturally constructed and deeply dependent on social conventions. The paper links these symbolic differences to the concept of communicative competence, suggesting that intercultural understanding of symbols should become an essential part of language teaching and learning. Recognizing such symbolic diversity can improve students’ ability to communicate appropriately and meaningfully across cultures.